Less product, same price: what is supermarket ‘shrinkflation’?
23 Oct 2026, 01:21 PM

Less product, same price: what is supermarket ‘shrinkflation’?

N
Newseuro
@newseuro
From chocolate bars to toothpaste, everyday products are getting smaller while prices stay the same. Known as “shrinkflation,” this is making groceries increasingly expensive for Europeans, who end up paying the same for less.
Source Credit: euronews.com
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