07 Nov 2026, 04:07 AM
No more midnight rush: How Singles’ Day is being rebuilt for China’s cautious consumers
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Asia News Channel
@asianewschannel
Eighteen editions on, China’s biggest annual shopping festival is growing up. As the sales frenzy gives way to longer promotions and more cautious spending, brands and platforms are rethinking how to win over shoppers.
Source Credit: channelnewsasia.com
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